When starting a new project or designing a new service, many people will sit at the table: lawyers, designers, marketers, the tech folks who will eventually built it.
But where’s the person in charge of magic?
“Who is obsessed with creating delight, with building in remarkability, with pushing the envelope (every envelope–money, tech, policy) to get to the point where you’ve created something that people will be proud of, that will change things for the better, that will make a dent in the universe?”
~ Seth Godin
It won’t happen on its own. It never does.